How to choose the right pricing strategy for your business

How to choose the right pricing strategy for your business

We’ve all been there, especially in business, where you struggle to fix a price for your product or services, this is a good simple read from Squareup explaining the common pricing strategies for small businesses.

Getting your pricing strategy right is important for your business’s sustainability. If your prices are too high, you’ll struggle to sell; too low, you won’t be able to cover your costs. Setting your pricing is one of the first things to do when starting a new business. It forms an important chapter in your business plan, and arms you with the knowledge to sway investors. And when it’s time to scale, your pricing strategy will heavily influence how that happens.

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